“The reason online shopping through Amazon is so convenient is because the company has spent years consolidating its power and reach,” says Sara Nelson, director of the corporate data exploitation programme at civil liberties group Privacy International. People who have requested their data from Amazon have been sent hundreds of files, including a decade of their shopping history and thousands of voice clips recorded by Alexa devices. It’s a lot of data – and that’s just the beginning of it. Everything you do in Amazon’s ecosystem: from the thousands of searches you make on its app or website to every individual click, scroll and mouse movement you make.
“They happen to sell products, but they are a data company,” a former Amazon executive told the BBC in 2020.Īmazon knows a lot about you. And, as Amazon has expanded, so has its data collection operation. Almost two decades ago the firm’s chief technology officer, Werner Vogels, said that the company tries to “collect as much information as possible” so it can provide people with recommendations. While Amazon’s retail empire is built on a complex web of infrastructure and murky working practices, its selling success is based on an intricate knowledge of what millions of people buy and browse every day.Īmazon has been obsessed with your data since it was an online bookshop. Jeff Bezos has a hidden weapon: your data.
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